The most famous white reggae band in history. More than any other artists of their time, Britain's UB40 have proven the power of pop-influenced reggae music with worldwide sales topping 70 million albums during their career and nearly 50 Top 50 UK singles. UB40 story demonstrates just how far people can go by staying true to their roots. UB40 grew up in the heart of Birmingham, one of England's most ethnically diverse cities. The summer of 1978 saw the eight band members drawn together by their love of the skanking Jamaican reggae vibes. They are one of the very few European bands respected in Jamaica, they are adored by purist and bought by millions. UB40 is a family, a music brand for quality and passion.