edel is releasing Simply Red’s Greatest Hits

Simply Red, one of the most successful UK pop bands, are releasing their greatest hits album via edel in Hamburg. Entitled “The Greatest Hits 25”, the album contains all the band’s top hits as well as a brand new track eagerly awaited by fans and will be available in three premium-quality configurations. The product accompanies vocalist Mick Hucknall and his musicians on a historic event: a gigantic world tour including eight German cities will be marking the end of the group’s unprecedented career because Simply Red will be disbanding in 2009. Since its establishment in 1985, Simply Red have sold over 50 million records, achieving numerous number-one hits and receiving a Grammy. Simply Red will be featured on the German television show “Wetten, dass?” hosted by Thomas Gottschalk in November. Says Michael Haentjes, CEO of edel AG: “It is such a pleasure to deal with a super band who are also such professional and pleasant negotiation partners. I am absolutely thrilled that this legendary group has decided to work with edel. Simply Red is by far the largest music deal which we have signed in the last few years.” As Europe’s most potent independent music company, Hamburg-based edel AG has underscored with this release its skills as a professional player in the national and international marketing of established stars once again.

Michael Haentjes, CEO edel AG: "Eine Superband als so professionellen und angenehmen Verhandlungspartner kann man sich nur wünschen - ich freue mich außerordentlich darüber, dass sich diese Legende für die Zusammenarbeit mit edel entschieden hat. Simply Red ist mit Abstand der größte Musikdeal, den wir in den vergangenen Jahren abgeschlossen haben."

Als Europas leistungsstärkster Musik-Independent unterstreicht die Hamburger edel AG durch diese Veröffentlichung einmal mehr ihre Kompetenz als Profi im Bereich der Vermarktung etablierter Stars in nationalen wie internationalen Bereich.