PRESS RELEASES & AD-HOC

Tiger Media gains two new strong shareholders in EDEL and the Wack brothers

Hamburg, 26th November 2025

Tiger Media International GmbH, provider of the successful children’s audio streaming platform tigertones and the popular tigerbox TOUCH, has brought two new shareholders and strategic partners on board: EDEL SE & Co. KGaA and the Wack brothers, founders and managing directors of let’s dev GmbH & Co. KG. Both companies joined the Hamburg-based media and technology company at the beginning of September 2025 and invested a mid-seven-figure sum as part of a capital round.

With the addition of EDEL and Gebrüder Wack, Tiger Media is strengthening its position as a leading provider of digital audio experiences for children. The commitment marks another important step in the company’s growth strategy – particularly with regard to the expansion of the tigertones streaming platform, which has now become the largest audio streaming platform for children in Europe, and the launch of the new tigerbox MINI in October 2025.

“With EDEL and the Wack brothers, we are not only gaining investors, but also strengthening two partnerships that have been with us for years,” says Till Weitendorf, managing partner and co-founder of Tiger Media. “Both know our products, our team and our
vision, and believe in our potential. Their commitment is a strong signal for the next phase of growth, in which we will continue to scale tigertones and our hardware products and expand internationally.”
Karsten Serra, CFO of Tiger Media, adds: “With EDEL as an experienced media company and distribution partner and let’s dev as a long-standing technology partner, we combine media expertise and technological innovation. Together, we will further develop our brand, platform and products. After revenue growth of over 30 per cent last year, we expect further growth of a similar magnitude in 2025 – clear evidence of the strength of our market and our partnerships.”

For the new shareholders, this move is the logical continuation of a long-standing collaboration: ‘Tiger Media stands for technological strength, creative quality and a deep understanding of families and children. Together, we want to further expand our position in the market, strengthen the brand and reach new target groups in German-speaking countries,’ says Jonas Haentjes, CEO of EDEL SE & Co. KGaA. Dr Karl-J. Wack, CEO of let’s dev GmbH & Co. KG, is also optimistic about the deeper partnership: “The close cooperation between Tiger Media and let’s dev has existed for many years and is based on trust, innovative spirit and technological expertise. Together, we have implemented numerous development projects. We are particularly proud of the tigertones app we developed. The fact that my brother Christian and I are now also on board as shareholders is a logical step for us: we want to actively shape the technological future of Tiger Media and strengthen the system that rethinks media use for children in the long term.”

EDEL SE & Co. KGaA is one of Europe’s leading independent media companies, based in Hamburg, with decades of experience in the music, entertainment and book business. let’s dev GmbH & Co. KG, based in Karlsruhe, is one of Germany’s most renowned software companies and a technology partner for tailor-made software solutions. The company supports its customers from the strategic conception to the technical implementation of digital products. let’s dev GmbH & Co. KG has been supporting Tiger Media for several years in the development of the tigertones app and the technical system architecture. With its expanded shareholder structure and the combined expertise of all partners, Tiger Media is ideally positioned to continue its strong growth and successfully implement its planned expansion into international markets.

About tigermedia
Tiger Media stands for age-appropriate, safe and inspiring audio entertainment for children. With products such as the tigerbox TOUCH, the new tigerbox MINI, tigercards and the tigertones streaming service, the company combines modern design, intuitive operation and high-quality content. The aim is to give children access to stories, knowledge and music in a safe and child-friendly way.