PRESS RELEASES & AD-HOC
“Young giants for the next 100 years”
optimal media offers new possibilities for sustainable production
Röbel/Hamburg, 30.09.2020
optimal media is located in the middle of the Mecklenburg Lake District, surrounded by numerous forests and nature parks. “The preservation of this unique landscape is especially important to us. We want to make an active contribution to the preservation of the environment. We face up to this responsibility and offer our customers various sustainable and environmentally friendly production methods. For the manufacture and delivery of their products, they can choose from a modular system the complete offer or individual options”, explains Jörg Hahn, managing director of optimal media.
With the campaign “Young giants for the next 100 years” optimal media in cooperation with the Nossentiner/Schwinzer Heide nature park now also offers the opportunity to support a regional nature conservation project. For a small surcharge of 2% of the order value for print and 5% for data carrier products, customers receive a sustainable product. This contribution will be invested in the reforestation of the climate-stable mixed deciduous forest.
The nature park with a total area of 365 km² is located in the middle of Mecklenburg-Vorpommern and combines 16 designated nature reserves. With the project “Young Giants for the Next 100 Years”, monotonous pine forests are being converted into mixed forests on selected areas.
Ralf Koch, head of the nature park, explains: “This is done by planting deciduous trees, some of which are obtained from particularly resistant old trees, so-called giants, and grown in the park’s nursery. The planting of individual trees does not exclude the presence of wildlife in the reforestation and thus also allows for the diversity of animal and plant species. In this way, the sustainable development of the nature park can be ensured and a part of the unavoidable CO2 emissions produced during the production of the products can be compensated”.
Customers who support the project thus become partners of the nature park. This is also documented by a partner logo with a project URL and in the form of a QR code, which can be displayed on the corresponding products and are thus also visible to the end customer.
On September 28th, a press conference was held to present the project at optimal media in Röbel. Ralf Koch (Head of the Nature Park Nossentiner/Schwinzer Heide), Dr. Jonas Haentjes (CEO Edel SE & Co. KGaA, Managing Director optimal media) and Jörg Hahn (Managing Director optimal media) informed about the cooperation and its implementation.
The first product supporting this project was also presented at this event. It is “Das große Buch für Weltretter” from the publishing house Edel Kids Books.
Jonas Haentjes says: “I am very pleased that a title from one of our publishing houses is the prelude to our cooperation with the nature park, especially since “Das große Buch für Weltretter” deals with topics such as nature, the environment, climate change and consumption. This nature conservation project is very close to the heart of all of us at optimal und Edel. We are proud that we can make a small contribution to support this special nature park with its ice-age landscape”.
optimal media and the Edel SE & Co. KGaA are also committed to the project. This year, 100 trees will be planted in the nature park Nossentiner/Schwinzer Heide.